Healthcare providers compete on consumer experience

Attention healthcare providers: If you are a CEO, CFO, system administrator or other professional in the healthcare industry, you are invited to join Cushman & Wakefield Commercial Property Southwest Florida for a special event sponsored by Cushman & Wakefield Healthcare Group.

Guest presenter Ethan Brosowsky of The Advisory Board Company will present “How Healthcare Providers Can Compete on Consumer Experience.”

The Consumer Experience

  • His topic will delve into how a comprehensive consumer experience strategy is a must for today’s hospitals and health systems—but focusing on patient satisfaction alone is not enough.
  • Ethan will explore how healthcare providers can build brand loyalty—the ultimate measure of success—through exceptional service, accessibility and coordination.

Presentation for Healthcare Providers

WHEN: 10 a.m. to noon, Thursday, March 16, 2017

WHERE: The University Club, 201 North Franklin Street, Suite 3800, Tampa Florida, 33602

RSVP: To Heather Adams at Cushman & Wakefield Commercial Property Southwest Florida, (239) 675-3221.

Patient Experience as Competitive Edge

Building brand loyalty through exceptional service, accessibility and coordination

Healthcare providers historically have not thought of patients as mere customers. Changing dynamics and new retail competitors have shifted patients’ approach to “shopping” for healthcare services and their expectations about where and how care will be delivered.  From Yelp reviews to “Open Table”-type scheduling, learn which services and digital channels attract and keep patients.

About Ethan Brosowsky

Ethan Brosowsky is a Senior Director and a national spokesperson for Advisory Board, a for-profit, publicly-traded research, technology, and consulting firm serving more than 4,400 leading hospitals and health systems.

His areas of study include general hospital administration and management, health system economics, and health policy. He presents the firm’s research findings on frontier strategic and clinical best practices.

Ethan has spent much of his career in health care and corporate communications, with experience including serving as a spokesman for Proctor & Gamble, media consulting, public policy and film production.

Ethan studied at University College London and graduated from New York University with a Bachelor of Arts Degree in Politics and History of Art. He is also a JEOPARDY! Champion.

Cushman & Wakefield Healthcare Group

The Cushman & Wakefield Healthcare Group provides healthcare organizations with strategic and transformational real estate services that directly affect positive business outcomes.

The healthcare sector is among the nation’s largest and most regulated industries. Looking forward to you joining us!

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