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Healthcare providers compete on consumer experience

Healthcare providers compete on consumer experience

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Attention healthcare providers: If you are a CEO, CFO, system administrator or other professional in the healthcare industry, you are invited to join Cushman & Wakefield Commercial Property Southwest Florida for a special event sponsored by Cushman & Wakefield Healthcare Group. Guest presenter Ethan Brosowsky of The Advisory Board Company will present “How Healthcare Providers Can Compete on Consumer Experience.” The Consumer Experience His topic will delve into how a comprehensive consumer experience strategy is a must for today’s hospitals and health systems—but focusing on patient satisfaction alone is not enough. Ethan will explore how healthcare providers can build brand loyalty—the ultimate measure of success—through exceptional service, accessibility and coordination. Presentation for Healthcare Providers WHEN: 10 a.m. to noon, Thursday, March 16, 2017 WHERE: The University Club, 201 North Franklin Street, Suite 3800, Tampa Florida, 33602 RSVP: To Heather Adams at Cushman & Wakefield Commercial Property Southwest Florida, (239) 675-3221. Patient Experience as Competitive Edge Building brand loyalty through exceptional service, accessibility and coordination Healthcare providers historically have not thought of patients as mere customers. Changing dynamics and new retail competitors have shifted patients’ approach to “shopping” for healthcare services and their expectations about where and how care will be delivered.  From Yelp reviews to “Open Table”-type scheduling, learn which services and digital channels attract and keep patients. About Ethan Brosowsky Ethan Brosowsky is a Senior Director and a national spokesperson for Advisory Board, a for-profit, publicly-traded research, technology, and consulting firm serving more than 4,400 leading hospitals and health systems. His areas of study include general hospital administration and management, health system economics, and health policy. He presents the firm’s research findings on frontier strategic and clinical best practices. Ethan has spent much of his career in health care and corporate communications, with experience including serving as a spokesman for Proctor & Gamble, media consulting, public policy and film production. Ethan studied at University College London and graduated from New York University with a Bachelor of Arts Degree in Politics and History of Art. He is also a JEOPARDY! Champion. Cushman & Wakefield Healthcare Group The Cushman & Wakefield Healthcare Group provides healthcare organizations with strategic and transformational real estate services that directly affect positive business outcomes. The healthcare sector is among the nation’s largest and most regulated industries. Looking forward to you joining us!

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Pam Van Vleck to go ‘Over the Edge’ for Junior Achievement

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(Feb. 22, 2017) — While Pam Van Vleck doesn’t consider herself your typical thrill seeker, she does pine for an adrenaline rush every now and then. So it was easy for her to accept an invitation to rappel off the rooftop of a Naples hotel this week to raise money for Junior Achievement of Southwest Florida. On a routine morning, Van Vleck normally would be involved in her usual duties as Chief Operating Officer and Director of Property Management for Cushman & Wakefield Commercial Property Southwest Florida based in Fort Myers. But on Saturday, Feb. 25, at 8 a.m. she will be “Going Over the Edge,” descending some 170 feet from the roof of Naples Grande Beach Resort in Naples over a 10- to 15-minute timeframe. What a way to start the day. Pam Van Vleck has already netted nearly 100 percent more pledges than the $1,000 each participant is required to raise, which will help support economic education programs locally. Adrenalin Rush OK for Pam Van Vleck While she has never been “Over the Edge,” Van Vleck has participated in a Fire Walk, braving hot ashes, barefoot, over a 50-foot stretch. “That seminar was quite an eye-opening experience, it gives you confidence you thought you never had,” she said. “It’s a mind over matter situation. And you walk quickly.” Van Vleck and her husband, C. Gene Van Vleck, have ziplined in Panama and Costa Rica, and Pam has her pilot’s license, so heights are not a problem. “These types of experiences definitely make you a believer that you can do about anything without fear,” she added. “I think it’ll be fun.” Van Vleck has not had to do any special preparation prior to the rappel, but keeps her daily workout schedule intact. Supporting Junior Achievement of Southwest Florida Junior Achievement of Southwest Florida, with founder and Executive Director Gary Tasman serving as Chairman of the Board of Directors, so it’s an honor for me to participate,” Van Vleck said. “It’s a small way we can assist Junior Achievement in its mission of inspiring and preparing young people to succeed in our economy.” Junior Achievement of Southwest Florida Development Director Stephanie Hoffman said events like Over the Edge are important to the nonprofit’s goals. “Not only do events draw attention to Junior Achievement and its mission, but the funds raised are critical to our ability to purchase supplies and operate the programs we offer,” she said. How to Help If you’d like to help the cause without going over the edge, please consider a 100 percent tax-deducible donation for Pam Van Vleck at https://jaovertheedge.com. Click on her name and donate. Or, send a check or money order payable to Junior Achievement of Southwest Florida and mailed to 9530 Marketplace Road, Suite 302, Fort Myers, FL 33912. Please include “Pamela K. Van Vleck” in the Memo portion. About Junior Achievement Through a dedicated volunteer network, Junior Achievement of Southwest Florida Inc. provides in-school and after-school programs for more than 8,000 students in Collier, Lee and Charlotte counties that focus on three key content areas: work readiness, entrepreneurship and financial literacy. Junior Achievement is the world’s largest organization dedicated to inspiring and preparing young people to succeed in a global economy.

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New website features MarketBeat intel and other resources

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Cushman & Wakefield Commercial Property Southwest Florida has launched its new website, still located at our existing domain at cpswfl.com. Now, users who have or need a local property, or would like to find out more about how the global real estate services firm can help them, can do so by way of a navigation-friendly platform. New Website Extensive Resources With search filters for individual property types, “MarketBeat” analytics that cover every local market segment, lists of Cushman & Wakefield services, and thought leadership-driven content that further explains the ins and outs of the industry in intricate detail, the website is customized to lead users to extensive real estate resources. extensive team biographies and published articles citing Cushman & Wakefield and its staff. The firm also provides reports from a global real estate perspective. “The new website offers much sought-after information for every visitor to our site,” said Gary Tasman, CEO & Principal Broker. “We want our Southwest Florida office to lay out the future of real estate, and this website is our way of letting users know that we recognize what they want and can readily provide it.” MarketBeat Reports The website offers a fresh, new look, easy navigation and deep resources including Cushman & Wakefield Commercial Property Southwest Florida MarketBeat Reports that offer trends, insights and forecasts on all segments of the commercial real estate market in the region. Where’s the Southwest Florida real estate market going? Where do things stand now? Get the answers from these local MarketBeats. Download your free copies now and get the market knowledge you need to stay ahead of the curve! Property Listings by Market Segment Additionally, complete listings of for-sale and for-lease commercial properties are easily located. Users can find properties searching by category, including industrial, medical, office, investment, retail, specialty uses and vacant land for sale.

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SWFL Commercial Real Estate Review and 2017 Look-Ahead

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SWFL Commercial Real Estate Suite Life Magazine By Gary Tasman (Jan. 3, 2017) — SWFL commercial real estate and residential real estate markets saw considerable growth in 2016, as every sector continued to rebound. The ongoing expansion of the housing sector, in rental community development and new single-family sales, was especially notable and should remain robust this year. As a result, I expect strong demand for commercial real estate in 2017. In addition to housing, factors driving this positive trend include: Population growth Job growth Low-cost financing Rising rents Post-election political resolution Cushman & Wakefield’s data supports an increase in new commercial development this year, along with an uptick in renovation and reconstruction projects throughout SWFL commercial real estate. More specifically, here are the commercial property trends we’re predicting for this year. Office For the past three years we’ve seen positive absorption rates, although there have yet to be meaningful price and rent increases. That will begin to change this year. Medical office will remain particularly active. In response to declining vacancy rates, speculative construction will make a comeback for the first time in a decade. Two new spec office buildings are slated for delivery this year — one each in Naples and Fort Myers. Retail The regional retail market continues to evolve and strengthen as our area grows. Expect continued deliveries of small, non-anchored, convenience based multi-tenant and freestanding single tenant spaces. Big-box “category killer” retailers will continue to suffer, resulting in higher vacancies, redevelopments and repurposing of big-box space. Industrial High demand and low vacancy rates have made industrial space a hot commodity. This year we see rents stabilizing and new spec space entering the market, along with the delivery of several big box industrial projects. We will also see the construction of some small flex space. Any new vacancies entering the market will be absorbed quickly. Investment Market We expect the investment market to remain very active and desirable. Properties with a stable and predictable cash flow are selling at record prices to cash buyers seeking better returns. The sales velocity of investment-grade shopping centers, apartment communities and industrial complexes will continue improving, just as it has in recent years. However, the most attractive aspect of our investment market is the very limited amount of developable land compared to the area’s rapid growth. This supply/demand imbalance in itself increases the intrinsic value of the area for investment purposes. Summary In general, after almost eight years, we are back to pre-correction price and value levels in most categories and we expect the trend to continue in 2017. While the market is active and robust, it’s not euphoric and that’s a good thing. We still see discipline with a good dose of measured risk-taking and we don’t see bubbles or irrational exuberance. Accordingly, we expect the SWFL commercial real estate market to continue growing and expanding. Furthermore, we see good value and opportunity for users and investors who are prudent and focused. (Gary Tasman is CEO and principal broker of Cushman & Wakefield Commercial Property Southwest Florida LLC. With more than 30 years in the real estate industry, Tasman’s expertise includes all aspects of commercial brokerage, development and financial feasibility analysis. For more information, please contact him at (239) 489-3600 or gtasman@ cpswfl.com or visit www.cpswfl.com.) SuiteLife Regional Commercial Real Estate Market Year-End Review and 2017 Projections

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Southwest Florida Office Market Shrinking

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Southwest Florida Office Market Shrinking By Gary Tasman in Suite Life Magazine With the Fort Myers/Naples economy improving, unemployment has plunged to 4.5 percent, tourism tax dollars are at record highs, airport passenger counts have increased to more than nine million people per year and residential housing prices are at post-recession highs. Tenants and buyers alike should know that with that scenario also comes a decline in available office space. Although there is inventory, vacancy rates have dropped from 10.7 percent to 8.1 percent in just one year. Of even greater significance is that the office market has bottomed. Because of that, we can expect fewer options and fewer concessions. Landlords are less willing to renew existing clients’ leases, instead opting for other tenants willing to pay higher rates. But don’t expect a rash of speculative office space to come online anytime soon, because existing rates are still too low to support new construction. This means higher rents and less accommodating landlords in the foreseeable future. Are You Leasing Now? If you’re leasing in the Southwest Florida office market, it may be in your best interest to look at a longer-term lease with scheduled escalations — if your landlord will agree. You should be aware of your option renewal dates. If you miss the notification date, many landlords may be inclined to let the lease expire and hike your rent rate substantially or take the risk of finding another tenant that is willing to pay the higher market rent. When contract rents are lower than market rents, it becomes a landlord’s market. Expanding Your Business? Now’s a good time to look long term if you expect to require more space because of expanding business opportunities. If that is the case, you may ask for a first right of refusal for adjoining space. It may be more advantageous for you to make the move early rather than wait when rates will likely be higher. Of course, growing businesses may opt to move to an alternative space either out of necessity or because a more desirable and larger office space could still be available. Now’s the time to start looking at office lease listings. Another issue to be aware of in the Southwest Florida office market is whether your current or potential future landlord will offer you improvement allowances. This is a benefit that some landlords are foregoing because they can get higher rates without offering that perk. Active Southwest Florida Office Market Categories Also, if you are thinking about relocating within the region, take a look at whether your current category of space is considered active or less than active. There is more availability in certain segments than others (i.e., less desirable spaces). But the more active the category, especially within specific square foot ranges, the more severe the situation will become. Ultimately more office spaces will be built. At present, however, it’s still expensive to build and even more expensive and risky to build spec space. We are likely to see rates for existing spaces continue to increase in cost and value until the market reaches a point where it can support new spec development. Planning and executing a new space plan now will prove to be a very smart business move going forward.

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Global Real Estate Firm Gives Business Development Presentation

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Cushman & Wakefield Commercial Property Southwest Florida Director of Property Management is guest speaker at Building Owners and Managers Association event. (Jan. 17, 2017) — The Chief Operating Officer and Director of Property Management for Cushman & Wakefield Commercial Property Southwest Florida was a guest speaker recently at the Building Owners and Managers Association (BOMA) Southwest Florida monthly meeting in Naples. Pamela K. Van Vleck’s presentation focused on the unique skill sets required of a Director of Management, as well as the attributes they look for in potential employees when hiring commercial property managers. Van Vleck serves as the primary point of contact with owners and landlords, focusing on business development in Southwest Florida. Van Vleck has built a portfolio of more than 4 million square feet of retail, office, industrial and commercial association properties. Her areas of expertise include detailed financial analysis, performance audits, client relations and team building. As Chief Operating Officer, her duties include oversight and operations of both brokerage and property management divisions of Commercial Property Southwest Florida. BOMA consists of building owners, property managers, real estate brokers and agents, vendors and executives from professional services representing the commercial property sector along the Gulf Coast from Sarasota to Marco Island. Commercial Property Southwest Florida LLC is one of this region’s largest commercial real estate brokerage and commercial property management firms, and part of the international Cushman & Wakefield Alliance, a fully integrated extension of the firm’s global platform consisting of specially selected independent firms who provide clients with extended geographic reach through commercial real estate professionals and comprehensive services. The firm provides commercial real estate solutions, locally and globally, in every stage of the process, representing clients in buying, selling, leasing, financing and valuing assets. Location: 5220 Summerlin Commons Boulevard, Suite 500, Fort Myers. Call: 239-489-3600. Online: https://www.cpswfl.com.

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Gary Tasman appointed to Cushman & Wakefield National Land Practice Group Executive Committee

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FORT MYERS, Fla. (Jan. 16, 2017) — Bruce Erhardt, head of Cushman & Wakefield’s National Land Practice Group, has appointed Gary Tasman to its executive committee, an 11-member land-specialist committee that offers a unique understanding and perspective of thought leadership and best practices to guide the 162-member Group as it serves institutional and private buyers and sellers of land Tasman is the founder, executive director and principal broker of Cushman & Wakefield Commercial Property Southwest Florida, one of the region’s largest commercial real estate brokerage and commercial property management firms. Commercial Real Estate Southwest Florida It is also the only Cushman & Wakefield Alliance member in Florida. The firm provides commercial real estate solutions, locally and globally, in every stage of the process, representing clients in buying, selling, leasing, financing and valuing assets. “It’s an honor to be selected to serve along with like-minded individuals who are also seasoned professionals in the land and development arenas,” Tasman said. The 31-year veteran of the real estate industry has developed in-depth knowledge and understanding of the region’s macro and micro economic drivers. He is a sought-after expert on commercial real estate, market analytics, financial feasibility studies, site analyses and land development. Southwest Florida Community Service Tasman has been active in the Southwest Florida community for many years, providing expertise and other resources. His passion for philanthropy and community service offers him firsthand knowledge of what can be achieved when a community works together toward shared goals: Chairman of the Board of Directors for Junior Achievement of Southwest Florida, elected to serve through 2017. Founding member of the Lee County Conservation 20/20 Advisory Committee. At-large Member of the Horizon Council of Lee County, the public-private advisory board to the Lee County Board of Commissioners on economic development issues. Completed a 12-month term in December 2016 as a Citizen Member of The News-Press Editorial Board, sharing opinions and expertise on growth and development as well as participating in a range of discussions and 45 endorsement interviews during the most recent election cycle. He has also served as a columnist for the publication. Served on the Heights Foundation Advisory Board. “We look forward to leveraging Gary’s expertise and experience in all facets of real estate to deliver the best solutions for our clients interested in a wide array of property types,” Erhardt said.

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Strategic Differentiator? | Suite Life, Gary Tasman

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For many absentee property owners, the benefit of retaining professional Property Management is abundantly clear, yet many local property owners fail to realize the real cost savings of professional management. Many believe Property Management is a vehicle to reduce operational costs and assist in timely rent collection, but this barely scratches the surface of the benefit of a competent Property Management team. In fact, the whole dynamic of Property Management has changed drastically over the years as property owners struggled to weather economic losses, retain their asset’s occupancies and enhance overall value. The best Property Management teams today have restructured to reflect this changing standard—superseding outdated models and becoming fully-aligned partners who think and act like owners. Utilizing collaborative brokerage relationships, Property Management teams remain completely in tune with ownership’s goals, risk-tolerance level, investment timeline, exit strategy, and specific performance margins. Our firm believes in this new philosophy so much that we successfully completed an acquisition of one of the area’s most prominent established Property Management operations in May of this year—resulting in a fully-integrated commercial real estate platform armed with significant enhanced capabilities. Quarterback Approach: By utilizing Property Management as a strategic differentiator through collaboration amongst owners, managers, leasing agents, tenants, and third-party vendors, the result is an innovative operational approach which delivers a more stable rent roll and profitable operating statement. The right tenants are key to this approach and add significant value through long-term lease structures, high-credit regional / national brand backing, and their ability to act as a traffic generators. Skilled Property Management teams employ aggressive campaigns to fill vacancies before expiration to reduce turnover, tactical methods for lease renewals, and in-depth screening and vetting for top quality tenants—ensuring tenant mixes remain accretive to the overall goal of enhancing investment value. Repairs and Improvements: When tenants do relocate, the majority of newly-vacated spaces require some degree of tenant improvement. The ability to minimize down time between tenants is vital to ownership’s occupancy goals. Through commercial relationships, expertise in managing contracted improvements, and volume discounts from contractors, professional Property Management teams put the best team on the field to prevent owners from costly delays. Moreover, leading-edge preventative maintenance approaches keep major repairs in check and implement plans for value-added capital improvements including energy efficiency and “green” solutions. Execution at precisely the right time operationally, ensures investment properties remain highly competitive in the market. Expertise: While most owner-operators are adept at dealing with most day to day landlord-tenant issues, there is far-reaching benefit to an intermediary or liaison to provide a degree of separation between landlord and tenant. Property Management teams are this liaison. At its very basic level, this intermediary saves ownership valuable time, yet, the potential cost savings is significant. Knowing and ensuring compliance with current landlord/tenant legislation from evictions, to tenant privacy laws, and expertise in legal proceedings is an invaluable asset to any investment portfolio. Owners who believe property management is a commodity service which “anyone” can do are likely unnecessarily saddled with underperforming assets. In this competitive environment, maintaining tactical excellence is the only path to superior operational performance. Property Management must be recognized and utilized as a strategic differentiator for ownership to realize growing profitability and consistently improving operational statements.

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